To the surprise of most, there's a big ole technology nerd in here. I even strongly considered going into Interactive Design instead of Art Direction. But I know at the end of the day I'm better at working with people and sweating the details than I will ever be at coding.
With that said, I do think it's important for ADs to have a strong hand in digital. The main negative feedback I've gotten in my last two Panels (the Circus equivalent of finals) was that things need to be more digital. More websites, more apps. Which I completely agree. I will always love print, but let's be serious our society is addicted to our phones, tablets, and laptops. And to be the best Art Director I can be, I need to fully understand all the mediums I will be working in, even if not physically designing these things.
Which is why I strayed from the norm and chose to take Interactive Design as my elective this quarter. Along with Motion Graphics (which I had today and loved every minute of it), my inner nerd is going to have lots of fun this quarter.
I keep forgetting I just started sixth quarter. Where does the time go?! It's pretty amazing how much I've grown as a Creative and even just as a person since I started at Circus over a year ago. I've definitely come out of my shell a lot more and become more outgoing. A few weeks ago I had the privilege of being asked to speak at one of my old advertising classes at Alabama about Circus. I had never spoken in front of more than like 20 people, let alone TWO HUNDRED! I'm not going to lie, I was a nervous wreck. But once I started speaking it really wasn't that bad. I actually liked it.
It's all part of the process. A process that's going to involve even more sleepless nights and craziness, but worth it in the end.